Guess the Clothing Brand Quiz

Clothes carry their maker's mark on the chest, the sleeve or the heel. You see these 40 marks every day. This quiz asks you to name them.

No card shows the brand name. Where a logo normally carries its name, the name is cut away: adidas keeps only its trefoil, Burberry only its knight, Armani only its eagle, Carhartt only its C.

The first cards are the marks that any high street teaches you: the Nike swoosh, the Lacoste crocodile, the Gucci double G.

The harder cards come from sportswear and outdoor gear. A brand can own a shape on every jacket in the room and still leave you silent when the name is asked for.

Each solved card shows the country the brand comes from. Italy, France and the United States take most of the board.

How to play

• Just start typing. The quiz checks your answer at every keystroke. There is no submit button.
• A correct name flips its card and shows the brand name and the country of origin.
• You can answer in any order. The name you type solves the matching card wherever it sits on the grid.
• Everyday short names count. "Giorgio Armani" solves Armani, "North Face" solves The North Face, and "All Star" solves Converse.
• Spelling is forgiving. Capitals, accents and punctuation are ignored, and frequent misspellings such as "Addidas", "Sketchers" and "Lacost" are accepted.
• The timer starts at your first keystroke and counts up. Give Up ends the run and shows every brand you missed. Progress saves automatically.

What counts in this quiz

• 40 clothing, footwear and outdoor brands that are known in more than one country.
• Every card is a symbol, never a name. Many marks are already only a symbol. The rest have the name cut off the picture.
• Fashion houses, sportswear makers, outdoor labels and skate brands all appear on the same board.
• Every logo is a freely licensed Wikimedia Commons file. Three of them need credit, and the credits sit under the grid.

What's not included — and why

• A brand whose logo is only its name cannot be a card. Zara, H&M, Gap, Uniqlo, Primark, Levi's, Supreme, Vans, Hugo Boss and Prada have no symbol to separate from the name, so they are left out.
• Some very large clothing brands are missing for a different reason. Puma, Ralph Lauren, Fred Perry, Patagonia, Moncler and Chanel have no freely licensed mark, so the quiz cannot show them.
• Local brands are not here. A brand qualifies only if it is sold in more than one country.
• Sub-brands and product lines are not counted as separate cards. Only the parent mark appears.
• Seven marks also appear in the Guess the Brand quiz, because a clothing board without Nike or adidas would be incomplete. The adidas card here is the Originals trefoil, not the three bars.

Good to know

• The adidas trefoil stood for the three continents the company sold to in 1972. The three bars on the sports range are the older mark, from 1949.
• Lacoste put an animal on a shirt first. René Lacoste was called "the Crocodile" on the tennis tour, and the mark went on the outside of the shirt in 1933.
• The Converse star belongs to a player. Chuck Taylor sold the shoe for decades, and the company added the star and his name to the ankle patch.
• The Tommy Hilfiger flag is a nautical signal flag. The pattern is the flag for the letter H.
• The Fila mark was drawn in Italy, but the company is owned in South Korea today. Fila Holdings has run the brand since 2007.
• Hummel's mark is a bumblebee. The name is the German word for the insect, and the company started by making football boots in 1923.
• The Lululemon symbol is a stylised A. It was drawn for a first brand name, Athletically Hip, that the company never used.